WINTER SALE SPECIAL: 40% OFF & FREE SHIPPING! (while inventory lasts)

Time for 

an upgrade 

Get our flagship Duffel today!

Gear to get started

Best value
AF ULTIMATE JOURNEY DUFFEL
$159.00
Most popular
AF ULTIMATE JOURNEY BACKPACK
$109.00
Sale Off
AF Sand Kettlebell 40lb
$59.00
Sale Off
AF Plate Carrier Weight Vest
$89.00

Ours is a generation of Americans, like those before us, raised on the spirit of competition.

This spirit is a unifying force that transcends the noise of division. This pride is a wink to the skill, determination, and courage that we see in our American heroes and emulate back into our daily lives. 
We spend all our lives trying to be like them, from our first ball game, to blasting through personal bests at the gym. American Fitness is a brand that doesn't apologize for taking pride in the best this country has to offer, and provides quality, professionally designed gear to help you continue to foster that spirit.

Learn more about our mission ‚Ė∂

Get on the list

For early access to our new collections, promotions & much more.